Why Most Entrepreneurs Will Continue To Be Underpaid For Their Work

wo of my favorite writers this week asked me to help them share their work through my email list. Helping these writers who support my work is something I am more than happy to do, although their request was challenging to fulfill.
The reason is that I have temporarily deactivated my email list. In Australia, where I live, my email list of 38,000 email subscribers costs about $400 a month to maintain and retain the right to email my list.
Given that I have rarely emailed my list recently, I canceled the subscription. $400 a month buys a skinny guy from Australia a helluva lot of burritos that are all too tempting to resist and carry no excess weight guilt.
Does the world need another one of your emails?
Part of the rationale was that I put myself in the reader’s headspace and said to myself, “Do people really need another email in their inbox? Will they really read it?”
There are so many thoughtless emails that are sent to people who never open them and I believe email marketing needs to be overhauled.
So much so that I spent the last few months unsubscribing to every email except Tim Ferris, Anthony Moore, Michael Lane, and one or two others. These are people who add value to my life, and the rest that were emailing me just wanted to rob me of my attention without giving any value in return. No more theft, I say.
Three thoughts that led me to deactivate my email list were:
1. It Feels Overwhelming
As soon as I think of sending a mass email, I feel overwhelmed. It doesn’t make me excited, and it’s another item on my to-do list that doesn’t serve my current vision for how I want my life to be.
Not sending emails to my list is a vote for avoiding being overwhelmed and from past experience, that is usually a highly profitable decision for my mental wellbeing.
When we do pointless tasks that lead to feeling overwhelmed, we only sacrifice our future potential.
2. The Obsession With One Thing
The most fulfilling task I can do that people seem to get value from is to write articles. I win and my audience wins.
There is something to be said for putting all of your energy and mental willpower into one habit that makes up more than 50% of your results and simultaneously serves others.
The joy I get from writing is something that I’m not willing to sabotage with the online world’s need for me to send them another email (that they probably won’t read). Focus allows us to use the small amount of attention we have left — after the smartphone nuked our dopamine-craving brains and left behind a Chernobyl wasteland.
When you channel all your passion into one task, the results are outstanding. If you don’t feel like you are making any progress in your life, perhaps it’s because you are spreading your attention across too many daily tasks that don’t add up to anything you find fulfilling.
Simply focusing on one thing can completely change your results.
3. The Maintenance Factor
With every email you send, there are multiple versions you have to write of it that makes people want to open your email, and the regular act of cleaning your email list for people who never open them, and the all-too-frequently forgotten realization that when you email 38,000 people (or however many you have), you’re going to get:
Auto replies
Emails telling you to unsubscribe someone
A proportion of your email list asking you a random question
Requests for your time thanks to the prompt your email caused
An influx of people wanting to sell you something through an automated template email
I’m all for being social and answering questions, but when you send out a mass email and get a mixed bag of responses that jam up your inbox and require a chunk of time to resolve, you may think twice. Hopefully, it might cause you to reconsider having an email list.
Final Thoughts
For the time being, I am going to focus my time on writing. There is certainly a case for having an email list, but right now, the benefits don’t suit my circumstances.
The same choice is one you will have to make if you intend on maintaining a website, writing online, selling products, filming videos, or starting a social media page.
Having an email list is often thought of as the holy grail. I’m not convinced.
Think twice before agreeing to the norm of maintaining an email list. It may not suit where you are right now.

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