“Photography for me is not about seeing but feeling. If you cannot feel what you are looking at, then you cannot make your viewers feel anything when they look at your photo ”- Don McCullin
Advertising photography, too, is a basic form of marketing, and an informational aspect of mass media. For the quality of the message to be conveyed effectively, the advertising image must go into the viewers’ emotions.
1. The role of advertising photography with the media campaign
In the age of information technology, advertising increasingly occupies a priority position in bringing products and services closer to consumers to increase revenue. One of the factors that make advertising activities effective is the advertising image.
If your business, company, or store wants to introduce products and services to consumers in the fastest and most effective way, not only rely on product PR through oral marketing, give customers a try. direct access, product images and services must also be widely promoted.
2. Note when taking photos of advertisements
There are many professional product photography services available today, but considering choosing a really suitable team becomes difficult when there are so many options. So when preparing to take beautiful photos of your product, you also need to have a basic understanding of your choice of photography techniques.
To choose a video recording team to really bring business results after the photos, you need to consider the following selection criteria:
– Studio for professional product advertising, equipped with cameras, props compatible with each concept, colorful background, natural perspective, flexible light projector.
For the photoshoot to be as successful as you want, you need to visit the advertising photography studio directly and ask for more careful consultation.
– Photography background, conceptualization: make sure that you have carefully prepared your shooting style, fully integrated props, and decorate the beautiful scene with the original concept.
– Photographers: If you choose independent, individual photographers, you need to know about your personal professional experience, to ensure that your images are honored in the best possible way.
And one more thing, you need to pay attention to the photographer’s seriousness towards the product or brand that you do business with. Because this knowledge will help the photographer to bring into full play the beauty of the product,
and to honor the advantages of the product through each photo angle, bringing the highest business efficiency to the entrepreneur.
3. Take a selfie or hire a professional ad photography team?
Photography is familiar to many people especially amateurs. Self-advertising photos for clothing and footwear products are done by many online business owners. But for professional companies, instead of building a team of high-cost employees and departments to build advertising images for products and services of businesses, companies, stores, you just need to quit.
out a much lower fee for using the ad capture service.
Where can you hire a photographer online?
There are 3 places that I find suitable for hiring a photographer for you:
1. Fiverr
This job market for freelancers converges many photographers from amateur to professional.
But in my opinion, at this price. And quality, as well as reviews from users. Then the image quality here is fine.
You have a snapshot that includes editing for you too.
Pretty ok
2. Shopify expert Photographer.
A gathering place for Shopify product photography professionals. For shop owners who use the Shopify platform. Of course, if you use another platform, they still accept it.
Shopify is a large e-commerce company. Hence their technicians are all experts in photographing the product.
3. Upwork
Compared with Fiverr, the product quality of freelancers on the platform is better. More professional level. Because they have many years of experience.
To send suggestions and receive proposals from customers is not easy.
I used to submit ad suggestions and content to clients on Upwork so I know this well.
It is not for the amateur, without the experience. Therefore, this place is suitable for professionals. HAVE many years more experience than a novice.
Of course, the price is also higher.
In this article How to hire an effective product photographer
For beginners I think you should use Fiverr will be more cost-effective. You can ask them to fix it until you like it.
If you have a mid-range budget, choose to stay at Upwork where there are many businesses just as you are engaged in selecting talent there.
Finally, with a big budget choose the specialist at Shopify expert Photographer.