How to sell furniture, decorating houses through social networks.
2. Is SEO the best way to sell your furniture on social media?
3. Selling via Facebook
4. Selling via Youtube
5. Selling through Instagram
6. Selling through Pinterest
7. Sell on Twitter
8. Selling on Linkedin
When I started doing online marketing for furniture makers. I was looking for different ways to help them reach more customers. This is really difficult because the posts on the agency websites are sporadic, generic, and confusing. Especially when they promote their online marketing plan as well
Including a website that says: SEO is the best marketing plan for businesses selling furniture.
When I read those lines, I half agreed and no. Partly because I also do SEO, know a little about SEO, and find it effective. However, I also do not agree with it completely.
Because there is no best marketing plan. Whether it’s free or paid. You all have to provide value to customers that exceed the amount they spend. Then you can convert visitors into paying customers.
Not just one page, but many websites say the same.
That’s why I’m writing this post today to let you know. There is also an equally effective plan that is marketing on social networks.
I myself know a little bit and have worked with a platform to increase sales for customers so I will share it with you with experience. So what I learned from marketing on social media.
1. Is SEO the most effective marketing plan for furniture sales businesses.
I agree in part because:
– The number of users searching for keywords for furniture, such as beds, wardrobes, tables and chairs, sofas. Is very large. In the US alone, searches for keywords about furniture amount to hundreds of thousands per month.
– in Vietnam, searches also amount to tens of thousands per month for the keyword “living room furniture”.
According to Google’s statistics, out of 100 searches on google, 65 clicks on the natural results. Only 35 clicks on the ads.
Therefore, the opportunity for businesses to sell is great.
The users who search on google are the ones with high purchasing power. Because they already have a need. You just need to take good care of your customers to buy.
But for the time being: SEO has
SEO copywriting can only go towards focusing on local keywords. For example, you have a store in Virginia. And a store in North Carolina. Place famous furniture manufacturers. Then you should focus on keywords like North Carolina furniture store, Dining room set in North Caroline.
Because SEO today is very competitive, keywords that are 4 words or longer have become well competitive> 30. It is increasingly difficult for newbies. Therefore, you need to research it carefully. To find out special keywords.
Avoid competing with industry giants like Pottery Pan, Wayfair, Walmart, Ashley, and especially Amazon. SEO today has crept into the sale on Amazon as well. So your article must be optimized to be able to surpass this giant.
– Besides, the time customers seek is only 5% of their internet time. 95% of the remaining time they spend on social networks, reading newspapers, playing games, watching movies.
While SEO will never die, it will no longer focus on getting top Google, but focus on converting users into customers.
As users increasingly spend time on social networks and reading newspapers.
The promotion of your store and furniture is one thing that cannot be ignored. According to statistics, more than half of Americans are asked that: Social networks have a great impact on the decision-making process when shopping.
In the next sections, I will show you how that social network works as well as a summary of the marketing method on it. What about the more detailed way. I will present it in another post.
2. Marketing and selling furniture on Facebook
– With a high number of users almost equal to the population of India and China combined. Facebook has been and will remain an effective marketing and sales platform in the future.
Although the number of users has decreased more or less. After data leakage scandals, the number of young users in developed countries has tended to decrease. But despite the above factors, the number of facebook users is still growing. Especially the number of middle-aged and elderly people is increasing.
– And the important thing is that the rate of clicking on ads on Facebook is still in the highest position up to 38% of people saying that they clicked on ads on Facebook.
With the operating principle that is connecting people. Facebook is positioned as a market, a business center, a conference where information is spread in word of mouth in real life. The most effective marketing is still transmitted mouth. Because people believe who is righteous. Not the above figures.
Therefore the main principles to succeed when promoting on facebook are: Target the right people, make the most of social proof. (especially for the service industry). In this way, you take care of some loyal customers to the point that they become raving fans.
This has proven to be very effective. Because of connectivity and sharing, the spread on facebook always increases rapidly.
For successful furniture manufacturers, it is because they regularly take care of old customers. Take advantage of advertising with similar audiences and email lists. Also, focus on important moments such as National Day, Back to school, Mother’s Day, Father’s Day,
Thanksgiving, and Christmas. To evoke the warm atmosphere, reunion. Get back to a group, a community as young as a family. Until one country. When people are immersed in that emotion. They will tend to consider future shopping plans. And up purchase intent in mind. From there to make a purchase decision. For their family.
The reason is that on Facebook people are most likely to express their personal feelings. With 6 emojis, other emojis make it easy to express yourself. Therefore, advertisers have data to make content and target more effectively.
3. Marketing and sales on Instagram
Belonging to a home with Facebook, promoting on Instagram is just as effective as its siblings. With the rate of users entering ads up to 36%.
The starting point of this application is a photo editing application. And share with followers.
Follow the rules. A picture is worth a thousand words. So does our brain. Instagram has grown into a social network of up to 1 billion monthly users.
So image and video marketing is the way marketers do it. However, there is one difference that you need to keep in mind. Instagram is a social network dedicated to virtual photos and women join this social network more than men.
How is this different?
On the first condition: The images are all pictures depicting the dream life that followers want. In other words
It describes the satisfaction status when using products or services that followers want. When someone meets even the most delusional expectations. Then the crowd will follow these people. Those who oppose these illusions are against the crowd (Gustave Lebon).
Which marketers can offer content that will delight customers. Then you will be the one who persuades them to spend money. Not only on Instagram but also other social networks.
The second factor is women. Among the crowd, women belong to the crowd the most. There is a blogger who said: Women and social networks are born for each other. This is not wrong. They often go online to entertain, express their feelings. The time up there is also more than men.
Women also think emotionally with the right brain. And images are the content that can impact their mood the most.
Jewish marketing stories for women by Jewish traders deserve to be the most effective reference for this reason.
Therefore the advertiser in the furniture. Need to look after your photo and video posts. Instagram videos are also becoming a trend of rapid spread through the story of this social network. Having a viral video will help you get followers as well as increase sales quickly. Provided that the video fits your niche. Such an arrow you can hit 2 birds already. The images show the full angle of the product. It’s in a real-world home that helps customers more accurately assess the product they want to buy. Does it fit what you are selling?
If you match, you have succeeded.
In short, when marketing and selling on instagram, you need to remember 3 things:
1. Focus on high-quality images and videos
2. Towards marketing for women
3. Create viral content to reach customers for free.
4. Create content that makes customers see themselves in it. Expressing yourself will make them buy more for you.
5. Marketing and selling on Youtube
If counting the number of users who are not logged into the browser, the number of people on Youtube is 2 billion. No less than Facebook.
To be a video social network for everyone where people can search for information by watching videos. Youtube is the second most popular search engine in the world, only behind Google.
What about the purpose of the user when on Youtube. From YouTube’s data, the most viewed videos on YouTube fall into three categories:
Do you realize this was also something that users have received from TV and radio in the last century? Today we are Switch from TV screens and radio speakers to the internet everywhere.
As expected. Youtube tends to become a global TV station. With channels of individuals and organizations.
As a result, advertising on youtube is gradually like television advertising.
However, the only difference is that ads on Youtube are ads that can be skipped after 5 seconds. This is what marketers don’t like the most. They claim that it is not equal to video ads on Facebook at this point. Users can skip that and we have to promote it without benefit,
But say it must also say again. This fits perfectly with this famous video social network. Because users hate ads. They have no intention of seeing the ad. Put yourself in the shoes of a viewer, you will find you also inhibited while enjoying a song, a video with a dramatic situation. Ads are appearing. Annoyed right. ?
But you do not have the right to turn off ads, unless you watch on a computer using ad blocking utilities, do not say. Most of the views on YouTube come from phones, tablets, and Smart TVs.
Back to wait for 5 seconds so the psychology of waiting to skip ads is the mentality that everyone has. Therefore your video content in the first 5 seconds of you must distract this mentality. That is to convince users to continue watching your video. Instead of watching the current video, they’re watching.
That’s why few businesses can do it.
But video is the most effective way to tell a brand story. Increase your brand awareness to the highest level. So if you want to grow brand awareness, create a memorable impression for your customers without the objectionable as a direct sales video. Then this is the platform that you should take advantage of.
Currently, I am also doing a job that is Youtube marketing for businesses. Therefore, I also learned a lot and gained a lot of experience in advertising on YouTube. On this blog, I will share a lot about Youtube marketing. Please remember to read it.
Specifically, you will need to make the following videos:
– Video close-up of the product
– Production video production products
– Video customer reviews
– Video of experts in that field (interview video format)
– Product comparison videos
– Video answering customer questions
– Video toplist
You can see the details of how to do it in the article: How did we do Youtube advertising furniture from 0 for this business
6. Marketing and sales on Pinterest
The game of traffic has been constantly changing. As smaller social networking platforms are also growing rapidly.
Pinterest is one of them. The company reports 361 million active monthly users.
The information about users on this social network will surprise you.
How to sell furniture and decorating houses through social networks.
Once more women still use this social network than men. Why?
Because Pinterest is used as a tool to plan their daily activities from small to large. From what to eat every morning to clothes to work, go out (A matter of age for women). Or should arrange, buy furniture for your new apartment.
Therefore, it is not difficult to understand when combined with cooking, fashion, crafts, jewelry, the interior is one of the most pinned themes on Pinterest.
Most of the major interior websites such as IKEA, Ashley also have a very popular Pinterest site with this social network with millions of views per month, hundreds of thousands of followers.
Featuring each pin you can attach a link to your web. Therefore, the traffic of websites selling furniture has a lot of traffic from Instagram or youtube.
On the other hand, the conversion rate from 100 followers to email subscribers is 5%. Only behind Linkedin Higher than youtube, Instagram, and Facebook.
So this is a social network suitable for interior businesses.
Although the number of users may not be as high as Facebook, Instagram, or youtube. But remember that they have 40% of users with a household income of $ 100,000 or more per year. And the conversion rate to customers is very high.
Advertisers for furniture businesses can do it by.
– Invest in content with beautiful images, standard SEO keywords that users are searching for.
– Join the big boards (similar to groups on Facebook)
– Beautiful infographic design (Infographic views are many times higher than non-view images)
– Set the Pinterest share button for customers
– Take advantage of Pinterest ads, they say that from $ 1 ads on pinterest will earn $ 2 for you. Moreover, the platform still does not have many advertisers so you can still participate and still be effective.
7. Sales and marketing on Twitter
This social network has been a craze for users, investors, and businesses, marketing. But now it can only grow flat with 443 million people Mainly in developing countries in the West and America. It’s home town.
Rather than becoming a unicorn startup. Or a social networking company with 1 billion users.
The main reason lies in its communication principle. The status has only 140 characters no more. It is very suitable for saving time for Americans and Europeans, in the era of fast living today.
More importantly, it’s a form of social media news. With just a sentence or a retweet action, the news is quickly spread on this social network.
Therefore, users participating in social networks also receive news about social and busy celebrities, do not have much time to update the status on other social networks.
For example, President Trump updates his news via Twitter or in other words. Run the trillions of dollars of the stock market through a tweet.
The essence of the news is that it needs to be updated every hour. And users who participate in it only comment. Not intended to click on twitter ads. Or click it again, only a short line that does not convince users to click on it. Unless advertising via Influencer on Twitter.
That’s why I think the industries that can advertise sales on Twitter effectively are the industries that are always fresh and hot. Like newspapers, media, sports, events, and travel, as well as other service industries.
Because of people like events, and trade gatherings in that crowd. So these industries are very effective when advertising events, tours, or local news tickets for followers.
So businesses selling furniture as well as other products have no opportunity to market and sell to customers?
Or you have to use the Influencer to sell or something, while this is not always possible. On the other hand, the plan is not suitable for small businesses.
I didn’t say it didn’t fit.
There are still two ways for you to use twitter to help your business grow as follows:
1. Positioning twitter is a social listening channel. To receive customer feedback quickly. To give appropriate solutions. This prevents the communication crisis from being in its infancy. This will help customers receive your more dedicated care.
Marketing for new customers now is 10-50 times more expensive than taking care of old customers.
How to sell furniture and decorating houses through social networks.
Moreover, you know that 68% of customers leave the business just because the salesperson, taking care of their customers is too indifferent, indifferent to customers.
Only receiving feedback from Twitter that can not do it proves that the after-sales care of your business is weak. Just make customers come to your competitors so much.
2. Make your Twitter ad like a hot newsletter that users need to see.
This was once advertised by the king of Daivid. Ovigly said that in principle to make a successful advertising campaign. Through observation and experiment, he said that the most successful advertising companies know how to turn their ads into local news. Which users see is want to hear.
For example: Using it to launch a store, launch a new product, or celebrate, congratulate a certain company or customer that is using your product. And achieve success in life.
As mentioned above we enjoyed gathering at events. And affected by the crowd, the bargain as well as the scarcity of the number of products. As well as the end of the event.
So at that time, people were still hesitating. Will decide to buy your product very quickly at the store.
This form is suitable for advertising that encourages your local customers to come to your store to buy the product.
Of course, you can also advertise the event on facebook to remarketing for people who have already seen it and haven’t decided to register.
It is well suited for marketing to people in developed countries like in the West and America.
8. Sales and marketing interior products on Linkedin
This is the social network for work. Therefore, this is the place for B2B companies.
I myself have not done marketing to B2B businesses before.
So this part of my share is also short.
There are mainly a few simple strategies for your reference.
I know that selling a business is very difficult. Because this is a fixed cost for the business. An investment that is hard to discern. I wonder if it will bring profits to my businesses or not.
Especially the situation of businesses operating for 3-5 years usually limits this. They know that the deadly trap that causes a company to collapse is because the founders often spend too much money on their offices, signs, and furniture, regardless of sales.
For that, when you want to sell, you need to consider the needs of customers first.
Now linkedin. This workplace social network is a place for employees to find jobs, employers to find suitable candidates for their company. And business managers seek partners, customers, and suppliers for their businesses.
Up to 93% of businesses say they conduct transactions after connecting with partners on linkdedin.
In this B2B segment, your connection with others is the most important. The bigger your network, the more effective your persuasion will be.
Besides being able to do content, operate in groups. Sharing the knowledge and experience you have with potential customers will help you influence the position of a chief financial officer and marketing manager. In charge of the purchasing and executive departments of the business.
About ads on LinkedIn, the most effective is recruiting ads.
Other types of advertising are often not very effective. Because the deal is done primarily through the communication between you and the customer on Inmail messages.
In this article,How to sell furniture and decorating houses through social networks.
I have shared with you about an option for you to do marketing and sales for your furniture business besides doing SEO. THAT is through communication with customers on social networks.
Corresponding to that is how you need to do. For Facebook, Instagram is the connection, sharing, reunion, reunion. Useful… The effect of social evidence. For youtube, it is educational, inspirational, and entertaining. Pinterest is the idea, planning their lives.
Twitter is communication through events and customer care, also known as Social Listening.
Linkedin is mainly about strengthening the connection with business owners.
Each platform has different advantages and disadvantages. Depending on the purpose and capacity of the company, you can apply it. For a startup, Facebook, Instagram, and Pintetest are the right choice. If your business has been in business for 3-5 years, you should promote ads on youtube. Will convince customers to spend money more effectively. Especially for high price products.
Telling you is that most of the businesses that I work with are selling high-priced products through YouTube and the Website.
What do you want in the end? Determine what you want, products, and competitors in the market. As with the product USP, it will determine how you should choose your marketing and sales platform for your business.
It is still a tool.
Thank you for reading all of this article of mine. If you have any questions about social media marketing, please ask me.
I will reply as soon as possible for you.
See you in the next article on conversion marketing.